The Spanish beauty and fashion conglomerate Puig has taken a majority stake in the German luxury skincare brand created by Dr. Barbara Sturm.
WHO: Dr. Barbara Sturm, who is positioned as a leading authority in anti-aging and inflammation, launched her namesake skincare brand, based in Dusseldorf, Germany, in 2011. The brand launched with Net-a-Porter in 2014, and current retail partners include Nordstrom, Sephora, Bluemercury, Violet Grey, and Goop. The business also has branded spas in Düsseldorf, London, New York, Miami, Los Angeles, Dallas, Jakarta, and Singapore.
Puig is a third-generation family-owned fashion and fragrance business. Its portfolio of 23 brands includes a combination of owned brands such as Byredo, Loto del Sur, Charlotte Tilbury, Dries Van Noten, Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Penhaligon's, and L'Artisan Parfumeur and licenses. The products are sold in over 150 countries.
WHY: Puig sees this acquisition as a significant enhancement of its competitive position in the premium skincare sector, harnessing the widespread recognition of the Dr. Barbara Sturm brand, its well-established digital presence, and its extensive international network of spas and boutiques.
IN THEIR OWN WORDS: Puig Chairman and CEO Marc Puig commented, “We are very excited to welcome a brand of the calibre of Dr. Barbara Sturm to our house of love brands. With its science-focused skincare product range and high-performance treatments, we are taking another important step in expanding our position in the premium skincare segment. The new partnership reinforces Puig skincare segment and our presence in the US.”
Dr. Sturm added, “Partnering with Puig means a union of shared values, including curiosity, an entrepreneurial spirit, and a strong commitment to innovation, product and excellence. Puig has a proven track record of competitive and disruptive approach to business and, by leveraging its experience in nurturing founders and fostering the global success of their beauty brands, we are primed to introduce our skincare products to wider audiences. My philosophy revolves around the idea that if you protect your skin, it will protect you back. I firmly believe this reciprocal nature will define our exciting partnership with Puig.”
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